Your own shop or foodpanda/Glovo: which to choose for your venue?
Marketplaces like foodpanda and Glovo bring you instant traffic, but take 25–35% of every order and keep the customer. Your own shop gives you your brand and the customer data, in exchange for the effort of driving orders yourself. Most venues use both: a marketplace for discovery, their own shop for loyal customers.
Short answer
- Choose foodpanda/Glovo if you want instant traffic and are willing to pay a 25–35% commission.
- Choose your own shop if you want to own the customer and their data, and you are ready to bring in orders yourself.
- On a marketplace, the customer is the platform's: you don't get the phone, address or order history.
- On your own shop you set your own delivery zones and hours and collect payment directly.
Head-to-head comparison
Your own shop (4salefood) vs foodpanda/Glovo
| Criterion | Your own shop (4salefood) | foodpanda / Glovo |
|---|---|---|
| Who owns the customer | You — phone, address, history, repeat orders | The platform — you don't get the customer data |
| Traffic / discovery | You drive it yourself (Google, social, QR at the table) | Instant traffic from the marketplace app |
| Delivery | Your own zones and hours, own couriers or pickup | The marketplace fleet, on their rules |
Practical example
Example: a patisserie with 300 orders a month, average order €16. On foodpanda it would pay around €1,200–1,600 in commission monthly. With its own shop, it puts a QR code on the window and on packaging, moves loyal customers to the site and pays the monthly subscription and the card fee.
Common mistakes
- Relying 100% on a marketplace and finding your margin vanishes into the 25–35% commission.
- Not collecting loyal-customer data — staying captive to the platform for every new order.
- Not putting a QR code at the table and on packaging to move customers to your own channel, where the customer stays yours.
How 4salefood helps
- A shop on your own brand, with a digital menu and QR code, on a monthly subscription from €5.
- Orders with your own delivery or pickup, with configurable zones and opening hours.
- Card or cash-on-delivery payment, with the money straight to you, plus payments and notifications through the 4b2b ecosystem.