Products with variants
Each product has a name, a description, a price, photos and a category. Variants such as size can carry their own price, stock and photo, so one dish or one cake does not need a separate listing for every size.
Website and online shop builder for food businesses · no code
Website and online shop builder for food businesses
If you run a restaurant, pastry shop, bakery, catering kitchen or a small food brand, 4salefood lets you build your own website and online shop without code. Start from a template, add your dishes and prices, choose how customers pay and receive their order, and publish on your own domain.
No code, from templatesConnect your own domain, SSL includedPlans priced in euro
01
Templates and a visual builder
Pick a template and edit it in the builder. A site can run as a presentation site, a catalogue or a full shop.
Learn more02Products and variants
Names, photos, categories and prices, with variants such as size that carry their own price and stock.
Learn more03Checkout and payments
Customers check out on your own domain and pay the way you have switched on.
Learn more04Delivery and pickup
Zones by county or postal prefix with flat fees, a free-delivery threshold and pickup at your venue.
Learn moreThemes ready to launch
Pick a ready-made theme, customize it visually in the editor and publish your website or online store, no code needed.
Gelato
Open, cheerful shop template for gelato parlours, pastry shops and desserts with delivery: arched hero, flavours of the day, menu by category with cups and toppings, offer with a real coupon, cart and checkout with a delivery fee, terrace bookings, blog and legal pages.
What is 4salefood?
4salefood is a no-code website and online shop builder for food businesses: restaurants, cafes, pastry shops, bakeries, caterers and local producers. You start from a template, add products and prices, switch on payments and delivery, and publish on your own domain for a flat monthly subscription. Orders reach your own panel. It builds your site and shop; it does not run your kitchen or your couriers.
Advantages: what you can build for your food business
4salefood is a no-code builder: you assemble a website and an online shop for your food business, publish it on your own domain and take orders in your own panel. It builds your site and shop; it does not run your kitchen or your couriers.
Cart and checkout on your own domain
Customers add products to a cart and check out on your site, not inside a marketplace app. The order lands in your own panel, with the customer's details attached.
Payments you switch on
Cash on delivery and bank transfer are there to enable on every plan. Online card payments through Stripe are included from the Plus plan, and you can also connect your own account with a supported payment processor.
Delivery zones and pickup
Define zones by county or postal-code prefix, each with a flat fee, and set a free-delivery threshold for the whole shop or for a single zone. Pickup at your venue is offered as a delivery choice and asks the customer for no address.
Courier adapters
For parcels that travel, the shop engine has adapters for Sameday, FAN Courier, Cargus, DPD and GLS, covering parcel labels and tracking. Live tariffs come from Sameday, FAN Courier, Cargus and DPD, while GLS uses your own price table, and lockers are shown where the carrier exposes them. You need your own contract and API credentials with each courier.
Orders, notifications and promotions
Orders move through new, confirmed, shipped, completed and cancelled, and you are notified by e-mail about new orders, configurable in the alert settings. Coupons and loyalty points are available, and abandoned-cart reminders can be switched on in the shop settings for buyers who consented.
From a template to your first order
Choose a starting point
Pick a template from the gallery. A site can run as a presentation site, a catalogue without a cart or a full shop, and every plan lets you switch between the three.
Add your products and prices
Enter products, photos, categories and variants in the panel. A Start plan holds 100 products, and the higher plans hold more.
Set payments and delivery
Turn on the payment methods you want, draw your delivery zones, set fees and the free-delivery threshold, and decide whether customers may collect in person.
Connect your domain and publish
Hosting and an SSL certificate are included. You can connect a domain you already own, or order a web domain as an add-on; each plan covers one site and one connected custom domain.
Who it suits in the food trade
Restaurants and cafes that deliver
Take orders on your own domain instead of relying only on aggregator apps. You keep the customer's details and set your own delivery zones and fees.
Pastry shops and bakeries
Sizes and flavours fit naturally as product variants, and pickup at the counter sits next to delivery at checkout.
Producers and local food brands
Sell jars, boxes and hampers across the country with zone-based shipping fees and courier adapters, and offer a catalogue-only mode if you prefer to take enquiries.
Own shop, marketplace or ordering widget
A general comparison of the three common ways to take food orders online. Terms differ by provider, so check each one's current conditions.
| Criterion | 4salefood shop | Delivery marketplace | Ordering widget |
|---|---|---|---|
| What you get | A website and shop on your own domain, built from a template | A page inside the platform's app | An ordering widget you add to a site you already have |
| Cost model | Flat monthly subscription, 6 months free, no card | Typically a commission on each order | Varies by product; some offer a free plan |
| Who owns the customer data | You: orders land in your own panel | Typically the platform | You, in the tool's own panel |
| Delivery and pickup | Zones with flat fees, free-delivery threshold, pickup | The platform's fleet and rules | Depends on the tool |
The plans side by side
Read live from the plan catalogue, so the table always matches the pricing page. Prices are in euro per month.
| Feature | Start | Plus | Pro | Enterprise |
|---|---|---|---|---|
| Price per month | €5 | €10 | €20 | €50 |
| Products | 100 | 500 | 2,000 | Unlimited |
| Website | 1 | 1 | 1 | 1 |
| Custom domains you can connect | 1 | 1 | 1 | 1 |
| Online card payments | - | Yes | Yes | Yes |
| Multi-currency | - | Yes | Yes | Yes |
| Free trial | 12 months, no card | 12 months, no card | 12 months, no card | 12 months, no card |
Limits: what 4salefood does not do
- 4salefood builds your website and shop. It does not run your kitchen: today the shop has no kitchen display, no delivery time slots and no shop-wide minimum-order setting, although a coupon can carry its own minimum.
- Delivery fees are flat per zone or method, set by weight, or taken live from a courier tariff. There is no pricing by distance.
- The shop is not connected to delivery marketplaces such as Glovo or Bolt Food.
- Card payments through Stripe need the Plus plan or above; on Start you can still take cash on delivery and bank transfer.
- Orders can create a draft invoice in 4invoices if you switch that on. It is a draft for you to review, not an automatic e-invoice submission.
- VAT and food-labelling rules depend on the country you sell in. Ask your accountant which VAT rate applies to your products and services, and check the labelling rules for what you sell.